Thursday, September 30, 2010

Welcome to Under Armour

How did Under Armour get started?
Under Armour was founded in 1996 by a Maryland football player, Kevin Plank. He started the company from t-shirts that kept moisture in the fabric instead of absorbing it. He produced this product for athletes so that they could keep dry during their games and practices. His ideas became very successful and several National Football Teams started using his product. Today, Under Armour is not just used by football teams but for many other activities and by many demgraphical consumers. From just a small company to now a worldwide empire, Under Armour has expanded tremendously into a major fashion brand.


Who runs Under Armour and who are the Chief Executives?
Kevin Plank is still the President and Chief Executive Officer and Chairman of the Board of the company, Under Armour.
The rest of the Executive Team consist of Wayne Marino (Chief Operating Officer), Brad Dickerson (Chief Financial Officer), Gene McCarthy (Senior Vice President of Footwear), J. Plank (Executive Vice President of Business Development), John Rogers (Vice President/General Manager of E-commerce), Dan Sawall (Vice President of Retail) and Henry Stafford (Senior Vice President of Apparel)


Where is Under Armour's Cooperate Office/Headquarters located?
1020 Hull Street
Baltimore, MD

3 comments:

  1. Do you know if he actually made them or had a team of people who made it for him? Also do you know how involved he still is in the design process and the company in general?

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  2. I didn't know that Under Armour was started by a football player. Great pics of the products!

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  3. (Diaondra) Yes, Kevin Plank is still involved with the company. He is the President, Chief Executive Officer and Chairman of the Board.

    (PEACELOVEPRADA) Thanks!

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